Thursday, March 23, 2006

Business of Bliss

The Business of Bliss: How to Profit from Doing What You Love by Janet Allon & the Editors of Victoria Magazine

The strength of this book lies in the inspirational stories of women who succeeded in creating their own business. There is something that will appeal to everyone with all sorts of businesses represented from food to clothes to books. It feels a bit misleading though because the reader only gets a glimpse of the thriving businesses these women have created with only a passing sentence or two about the difficulties that were endured to get to that point. What’s missing from these pages seems to be a description of the women’s hard work and dedication and what inspired them to strive so hard to make their businesses a success. I’m sure that most of us women have dreamed about what it would be like with we had our own business doing exactly what we love. This book is a print manifestation of those day dreams but it’s just that, dreams, without much substance to back it up. There are a few random hints about how to select a business name and how to select staff but I wonder how helpful is their brevity. Overall, it was fun to read about how these women had made it and created a life that included work that was fulfilling and creative. However, this feel good book really isn’t the one to teach you all the necessary details of running a business. -Flourish


Blogger doubleknot said...

You hit the nail on the head with the book not going into detail about how much effort and cost it takes to start a business.
To many people don't think about that part - it is just like everything else in life it takes effort to achieve sucess.
I know you understand that life's lesson.

7:58 AM  

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